Style rarely comes into play when I consider making everyday purchases and is rarely a factor when making major purchases. I tend to favor the durability and utility of an item before style or branding. But I have to admit that it does come into play over the long haul.
This is probably not the best example, but back in the day when I used to be a Coca Cola addict I would appreciate every aspect of Coca Cola. From the slightly citrusy taste, to the sugar levels, to the logo design and even the particular shade of red that they use. All other soft drinks were poor copies at best.
Now to be clear I don’t think you should drink any sort of sugary soft drinks. Considering the amount of Coca Cola that I used to drink, I am extremely surprised that I did not become a diabetic. But I have to admit that every aspect of the Coca Cola experience was extremely well done and all the packaging that went into it made it distinct and encouraged customers to seek it out in the stores.
They have a great product and great marketing to make sure that it stays at the top of the soft drink market. A good brand will come to symbolize satisfaction in the consumer’s mind but a great brand will get associated in that person’s mind with “feeling right”
In computers, I’ve been with the Windows operating system for so long that I get an odd feeling when I have to use a computer that uses the Apple or LINUX operating system or even when they revamped the look of the operating system like they did with Windows 8. I wanted to reset the look of the system to the “classic” Windows style just because I like the way it worked.
It’s not just that things are done in a different way in these operating systems it’s that I don’t feel that they are doing things in a proper way. Other options may be perfectly fine but when the consumer gets “hooked” into a particular brand then no amount of persuasion will change his mind.
When you not only deliver a good solid product but also give it a particular style all its own and you associate that style in the consumer’s mind you can own that person’s loyalty. Even though your quality may slip from time to time, that brand loyalty will keep that customer coming back again until you fix your quality issues.
Recent Comments