image and substance

Back when I was growing up I always heard from my elders that it mattered more to be good than to look good.  The idea that substance mattered more than style.  I was encouraged not to think about how polished or how well I presented myself or my ideas.  The substance was the most important part and for the most part I agreed with this point of view and still do to a small degree.

Time passed of course and I entered college and later went into the workforce and started realizing that style and presentation did matter.  At first style didn’t matter as I was in basic production work and everything that I did or produced would be passed up the chain to a boss or sub-boss who would polish the work and put it into a format that the client would receive.

I was then moved into a position where I had more contact with clients and I began to have an appreciation of style and delivery.  Also I began to appreciate that how you presented yourself might directly affect any possible sales or projects.  I had to write coherent proposals, I had to speak with confidence, I had to become more gregarious and outgoing.  A difficult process that is still ongoing to this day.

So really in the end it has turned out that it’s not good enough to be good or to look good but that you have to both be good and look good at the same time.

Effectively presenting yourself and your ideas can be as if not more crucial than your actual ideas.  But of course if you don’t have a good idea (product, proposal, whatever) in the first place, then all the polish and slick words will mean nothing.

The more I think about this the more I’ve come to the conclusion that this is the way that things have always been.  Even before I was born people have had to both look and be good in order to get ahead.  The notion that this is a new phenomena is preposterous.

So we live in an extremely competitive world where we have to strive and stretch to do our best not just in our business but our personal lives.  Those that can’t look good while being good will find the path to success much more difficult.