Category Archives: Shopping

Brand loyalty wars

Every couple of years planned obsolescence catches up with me.  No matter how good that laptop or cell phone or even car was when you bought it eventually you have to replace it.

In some cases it really seems to be planned.  My smartphone contract is 2 years long and in about 2 years my smartphone pretty much becomes obsolete so time to get a new one.

Then of course comes the competing advertising and opinions and advice from partisans from all sides advocating their own point of view. I wrote something about this partisanship a couple of years ago.  Some people will swear by their technology choices and will not yield an inch on anything.

Even though I try to keep clear of biases I suppose I do have some of my own.

My mobile provider for example.  Widely regarded as one of the worst providers for a long time it had the one benefit that my contract had an unlimited data package.  It in fact was the only unlimited data package for a long time before competitors began offering that as well.  In the meantime my providers signal strength and coverage has grown substantially so I could have hopped from provider to provider looking for the best deal but in the end sitting still and letting things develop proved to be the best strategy.  Sometimes doing nothing at all is the best strategy.  Shrug.

But other times, no matter how much you hate to do it, you have to admit that you have to change.

In a related vein I have looked at the specs of the updated version of my smartphone and have determined that it’s not going to meet my needs so off I go looking at other brands.  I have about 6 months to decide but already I’m looking over different models and brands for any marked advantage.

In this case my brand loyalty is absolutely nil.  The maker simply dropped the ball on the new design and I have to look for something that will meet my needs.  I did the same with my last car.  I used to drive an SUV and the maker stopped producing it so I changed not just brands but car types and got a sedan instead.  When it comes to practical items that I use every day I find that I am that way.  If something doesn’t meet my needs then I will stop using it.  When it comes to something less tangible like say fashion choices I may have more brand loyalty.

I think that’s something for makers of practical goods to consider more than say how stylish their product looks or what celebrity endorsements they can get.

If you meet your customers needs, and satiate their desires for a good quality product then the market will come to you.  You will not have to go to them by altering your product and possibly making it worse.  Remember where the core of your clientele is and go out and meet them.

labels

I’ve heard of growing out of your clothes but growing in?

You would think it would be a nice problem to have until you get caught short one Friday night and find the pants you were counting on fall to the floor without a belt and even with a belt they look like a tent that got wrangled into giving yeoman service as a garment.  Thankfully blue jeans can pinch hit in most cases.  But not in all cases.

Another article of clothing for the donation pile.  Another trip to the…. mall for me.

(GROAN)

Collective individuality.  A somewhat derisive and cynical term that I picked up in high school but the older I get, the more true it becomes.  I thought we were bad back then with our swatch watches, “stone washed” jeans, and Miami vice pastels.  Today’s youth culture revels in fashion labels and wearing clothes that are nothing more than advertising for the companies.

Kids wander up and down the mall each wearing a slightly different version of the same t-shirt with a tiny variation in color or design.  All of them pretty oblivious to that fact apparently.

I swear that I will never understand the appeal of having a corporate logo or a company name emblazoned on your clothes.  I can understand wearing team colors for your local professional or college team.  But a corporate logo for a company you don’t work for?  How?  How is that fashion or even desirable?

If I wear a suit to an office meeting or a formal event I am not going to have Brooks Brothers in bright red letters on the lapels.  I want it to be a well made garment, to fit me, and to look as nondescript as possible.

I suppose labels are unavoidable in some ways.  Manufacturers want the public to know that their product sells and that large numbers of the general public like to wear that product.

Fine, accepted.

My gripe isn’t with the manufacturers or designers.  They’re just doing their jobs.  It’s with the general public.  Take a hard look at your closet.  Is this what you are?  Are you nothing more than a sale and an advertising space for big companies or are you someone who wants something comfortable and stylish to wear?  And if you just want something comfortable and stylish to wear, why does it have to have a logo on it?

Why must clothing be about showing that you have access to the same clothes that some famous person wears?  Can we instead see clothing as something desirable by the way that it is distinctly individualized to meet your style and comfort needs?

Further if someone does feel this way, can they be lauded rather than ridiculed?

 

 

 

 

ensembles

Last month I was invited to an art exhibition by an acquaintance.  One of those evening events at a gallery where some DJ plays, drinks are served, and new art gets it’s debut showing.  Some of these are quite formal and some aren’t.  This was one of the latter.  My friend that invited me said to come along but “try not to dress so old”.

Which made me think.

I went through my wardrobe and started really looking at it.  Since I had begun working from home, about four years ago, I had pretty much given up on fashion.  Back in the 90s I had kept up on these things but back then I tended to go out a lot and for some reason it was important to be up to date and in sync with everyone else.  When I started to get more serious about work I kind of forgot all about these things.  Then I started working from home and I just opted to do the basics.

For the most part I’m part of the blue jeans and t-shirt crowd now.  Most of my other clothes are really just office wear from the days I used to go into work.  What’s worse is that as I was fatter then, most of the clothes I have from that era are becoming unmanageably loose and baggy.  An odd problem to have.  I really don’t have anything that would be “fashionable” or that fits for matter.  So off I go to buy clothes.

The local mall.  I try to stay away from here as much as possible.  It’s a place for teenagers and for those that love shopping.  Neither describes me.  I initially go with my instincts.  The big department stores.  I enter an old reliable store that I’ve been going to for ages.  Off to one corner is the men’s department.  Already I see a bad omen.  A white-haired old fellow buying a shirt that looks like something that I would buy.  Starting to think that my friend was right.

I head out into the mall.  I don’t normally pay attention to any of the small stores in here.  I have a sort of mental filter that allows me to ignore all of these and lets me traverse the mall without paying any mind to these.  This time however these are exactly what I need to look at right now so down come the filters and I start looking back and forth.

I go into one.  It’s filled to bursting with teenagers and twentysomethings, the lighting is dim and they’re playing loud music in the background. More of a party than anything else.   Not good, so I back out.

I pass another store whose CEO declared that he was only going to sell to really skinny people so I don’t even bother going in.

Keep wandering through the mall, looking left and right.  Dodging round large clusters of people ambling along at a slow pace.  One thing I do like about malls is the chance to dodge and weave around traffic.  It’s somewhat of a challenge to get around these big slow-moving formations that would keep you from getting to where you want to go.  so I zip in and around looking for the tiniest passageway that I can find to get around people.

But then I remember that the point here is to look so I slow my pace down appropriately.  Do people really do this for fun?

I wander into another store.  Looking at the clothes I get a bad feeling already.  I spot one of the sales clerks at a distance and he spots me.  I move my hands down my broad form and ask a question “Hmmmm???” and then look up at him.  He frowns, shakes his head and replies “hmmmm…”  I shrug and thank him “hmmm” and go back into the mall.

Obviously the boutique stores are going to be of no help to me.  I continue on and go into another department store.  The men’s department is on the second floor.  I’m amazed to see just as many women shopping here as there are men.

They have a better selection of casual wear and it seems to be for the younger set so I’m hopeful.  I look over the first rack of pants I find.  I look at the price tag.  My eyes must be going so I blink hard and re-read the price.  Again something must be wrong.  Maybe I need new glasses more than I need new clothes.  So I take them off and read the price a third time but it was right.  $125 for one pair of pants.

Now I remember that these types of clothes were ridiculously overpriced back in the 90s too.  I try to think of what I have spent $125 on recently.  A cut glass and hand decorated vase for a Christmas gift. I got a massage at a world-class spa last year that was around that price.  One of the tires on my car is worth about that much and that will last me about 40,000 miles.  Yet they want me to spend that much on a piece of cloth that will probably be out of style next month?

I return to the first department store.  I pick out something similar to my office wear but in a smaller size.  I also only buy one set of new clothes.  I will probably be dropping down another size or two by the end of the year (at least I hope so) so there is no point in buying more right now.  I will come back later after I’ve had the chance to better appraise the situation.

As for the art exhibition?  I ended up not going and went to see a play instead but it was a worthwhile exercise anyways.